To be successful in the demanding market of cosmetic goods, a perfect product must have the right packaging. What does that mean? Packaging is no longer just aesthetics, although customers mostly buy with their eyes. And it only takes them about 12 seconds. Functionality, safety and, in recent years, ecology are important. That’s why glass cosmetic packaging is so popular.
Global cosmetics and packaging market
The value of the global cosmetics market in 2020 is estimated at $652 billion. It is expected to continue to grow dynamically and reached $805 billion in 2023.
In return, the global market for all packaging is estimated at 900 billion US dollars, of which cosmetics and pharmaceutical packaging can reach about 7 percent of the market.
Glass packaging for cosmetics — a timeless classic
Glass has been with mankind for over 6,000 years. In ancient times, it was a luxury. However, it was not until the beginning of the twentieth century that glass packaging began to be produced on an industrial scale. Glass packaging is still very popular today, especially when it comes to the storage of cosmetic products.
What can be stored in the glass packaging?
Glass cosmetic packaging is ideal for storing substances such as creams, lotions, gels, soaps, emulsions, serums, shampoos, conditioners, vials, glasses, or perfumes. Depending on the consistency, different dispensers are used.
Large selection of glass packaging for cosmetics
Glassware for the storage of cosmetics, is also a variety of choices. They are available in different volumes – from 10 ml to 1000 ml.
The neck size is also important and there are at least a dozen variants.
When it comes to packaging, colour is also important. You can choose from Blue, Green, Amber, Black, Clear, Gold, Pearl, Silver, and White.
Glass is extremely malleable, so it can easily take on packaging shapes such as oval, rectangle, round, and square.
Extreme product safety
Modern glass packaging for cosmetics also means innovation and technological progress. Airless packaging are becoming more and more popular. They allow storage of the product without access to the outside atmosphere. This is really revolutionary!
The many advantages of glass
Glass is a material of natural origin. It is made from such raw materials as sand, soda, and calcium. It’s a chemically neutral material. It won’t let any gas through. It’s safe. These types of glass packaging easily meet even the most restrictive regulations of the European Union.
Glass cosmetic packaging is also an ecological product, as it is easily recycled.
Fragility and weight
The only sensitive features of this type of packaging are the possibility of their breakage and the fact that they are heavier than plastic packaging.